Influences on Purchase Decisions
Understanding the impact of different marketing tactics is critical – especially today. ROI is something that we talk about daily. However, determining exactly what that impact is, or defining ROI can...
View ArticleThere is Such a Thing as a Free Lunch
Looking for a guaranteed way to get your product in consumers’ hands? Give it away for free. In the wake of May’s KFC grilled chicken riots, I’ve spent quite a bit of time pondering the tenet of “free”...
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Conversations with Consumers
Intercepts conducted by Kristin Schue and John Taubeneck Every month we hit the streets to talk to consumers. This month we interviewed 16 individuals between the ages of 22 to 49 years old. Sticking...
View ArticleGetting to Know Consumers
As part of the Consumer Insights team, I field a lot of very specific and sometimes obscure questions. Ranging from “how many 18 year old college students that live on campus are interested in renting...
View ArticleWhat are Market Researchers Doing in Vegas?
I just spent the week in Las Vegas. I know…you’re probably expecting to hear a crazy story, but remember, “What happens in Vegas, stays in Vegas,” so I’m just going to share a few things I learned at...
View ArticleThe New Face of Guerrilla Marketing
Consumers have become increasingly aware of marketer’s efforts to reach them. It’s nothing new, though; the communications world has seen this happen with advertising – the consumer’s ability to switch...
View ArticleWill It Be a Green Holiday Season for Retailers?
According to the most recent holiday survey done by the National Retail Federation, American consumers are planning on spending an average of just under $689 on holiday-related items, a slightly higher...
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